Vegan marketing video production is different. Beyond good practice in video marketing, the plant-based market needs the following three actions:
- The plant-based market demands top quality, but it is also connected to ‘grass roots’ concepts. This means ‘authentic’ video is key. Customers in this market especially prefer lower quality, authentic video over high-quality video that seems artificial and inauthentic. Solve the challenge of conveying ‘top quality’ and ‘authentic’ in your vegan marketing video production approach and you’ll be putting your best food forward to nail this market!
- The drivers of plant-based consumption decisions can be quiet different. The top types of motivators include personal health, animal welfare, environmental considerations, humanity or human welfare, and a desire to buy local produce. It’s hard for a single video approach to speak to all of these drivers, and still feel authentic! So, personalized marketing video production is especially worth consideration if you’re in the plant-based market.
- Educational, instructional and how-to videos can be powerful vegan marketing video options. Market research indicates that plant-based consumer choices are strongly aligned with a desire for an authentic sense of self improvement or self actualisation.