What is Vegan Food Truck?
A vegan food truck is a large vehicle equipped with facilities for cooking and selling plant-based vegan food and drinks.
Since COVID-19, food lovers with an entrepreneurial itch are looking into starting a food truck business rather than a brick-and-mortar restaurant.
A vegan food truck is a large vehicle that has a kitchen where you can make and serve vegan food and drinks.
Pinky Cole’s success with five hour lines of more than 500 people at the Slutty Vegan food truck woke many up to the potential of this market. Her success is a good example of the power of vegan marketing for food trucks too!
It’s easy to find a business plan template, but harder to decide on your niche and theme for your vegan food truck.
So, before you go full steam ahead… Here’s what you need to know about great vegan food truck businesses, funding options, how to find a food truck and more.
This free resource will guide you on how to become a vegan entrepreneur and embark on your journey to opening up your own food truck empire.
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How to start a vegan food truck
Table of Contents
Understanding Vegan Food Truck Customers
Growth in the demand for vegan food is strong in the United States, Australia, the United Kingdom and other markets across the world. Along with COVID-19, it’s supporting similar growth in mobile food industry too.
Remember, people who eat meat are actually the largest and fastest growing portion of consumers spending money in the vegan market!
Will your food truck be attractive to people who are making the effort to limit or eliminate the amount of meat and animal products they consume in their lives?
Here’s how to understand them.
Vegan Customer Needs
Around the world, food truck entrepreneurs are always looking to capture a large market and continually attract new customers.
An easy way to expand your customer base is to offer vegan street food to the growing vegan consumer market.
You might be a mobile food unit operator who is open to expanding your menu, but you aren’t sure what vegans can or cannot eat.
Here is an overview to help you understand vegan food truck customers, and what they generally eat.
What is a Vegan?
A vegan is a person who avoids using animals or animal products for food, work, or entertainment. We don’t eat animal by-products either, including such as eggs, dairy products and honey.
Why Veganism?
People choose a vegan lifestyle or choose vegan options for health, environmental, religious, and/or ethical reasons.
Many people choose vegan products and services to help promote a more humane, healthy and compassionate world.
They’re literally ‘voting’ to create change through each dollar they spend.
Vegan Food Truck Customer Nutrition
The key to offering mobile food van options that have a good vegan nutrition profile is variety.
Healthy and varied vegan menus include fruits, vegetables, leafy greens, whole grains, proteins, nuts, seeds, and legumes.
Protein
Vegan sources of protein include foods like meat alternatives, tempeh, tofu, chickpeas, lentils, almonds, protein powders, and beans.
Fats
Vegan fats include vegetable and seed oils, margarine, avocado, coconut oil, and nut butters. Healthy fats help give a great mouth feel to takeaway food. Vegan diets are naturally cholesterol free!
Calcium
Sources of vegan calcium include dark green vegetables, tempeh, sesame seeds, and calcium fortified plant-based milks, cheeses, and yoghurts.
Iron
You’ll find that vegan iron sources can be better than meat on a per calorie basis! Think of dark green leafy vegetables, dried beans, blackstrap molasses, pumpkin seeds, and kale.
Omega-3 Fatty Acids
Vegans get omega-3 fatty acids from flaxseed, tofu, soybeans and walnuts.
Common Vegan Foods
Common vegan foods are plant-based versions of conventional foods.
Like, vegan burgers.
We’ve explored the Google data and the kinds of food most often associated with the ‘vegan near me’ search are vegan versions of:
- breakfast
- burgers
- pizza
- cake
- sushi
- ramen
- fast food
- pho
- tacos
- lunch
- thai; and
- milkshakes.
Yes, garden salad is a common vegan food. But, don’t expect people to travel out of their way to buy it from your vegan food truck!
Vegans also love to eat…
People who seek out vegan food tend to have a higher likelihood of enjoying niche foods like:
- vegan chai tea
- raw food (e.g. raw vegan cheesecakes)
- seitan
- tempeh
- vegan donuts
- vegan sausage rolls and pies
Read our article on the 5 secret foods that will attract vegan food fans if you’d like some bonus ideas.
Egg Replacement:
- tapioca starch
- mashed banana
- cornstarch
- applesauce
- arrowroot starch
The following substitutions can be made for dairy products:
- Plant-based milks: Including oat milk, soy milk, rice milk, almond milk, coconut milk, cashew milk, sesame milk, and more!
- Plant-based cheese: High-quality plant-based cheese options are available including vegan cheddar, mozzarella, parmesan, cottage, ricotta, feta cheese and cream cheeses.
- Plant-based yoghurts: Rich tasting vegan yoghurt options are available including coconut yoghurt, almond milk yoghurt, soy yoghurt and more!
- Plant-based ice cream: Creamy vegan ice cream, gelato and sorbet options are available including cashew ice cream, coconut ice cream, almond milk ice cream, lemon sorbet and more! Sorbet is declining in popularity as the vegan options improve in the ice cream space.
We hope this section gave you a better understanding of how you can delight vegan customers!
In the next section, we’ll cover how you can use marketing to reach out to them…
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Marketing tips for starting a Plant-Based Food Truck
It’s not enough to just park your food van, vegan food cart or stall at an event or on the side of the road and hope people notice it.
You’re going to need to do some marketing so fans of plant-based vegan food and drinks come find you!
List Your Business
For example, it costs nothing to list your business with Happy Cow and you’ll be amazed at its effect. You could also seek to be featured in vegan food guide books like the Lonely Planet Vegan Travel Handbook!
More Marketing Tips
Check out our complete guide to vegan marketing for an extensive collection of free tips!
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17 Inspiring Vegan Food Truck Menu Ideas
Introduction
Your cuisine and menu items are an important decision for your vegan food truck!
If you’re new to vegan menu items, check out our vegan menu for beginners guide.
Understand the basics?
Great! Here is a list of the coolest 17 vegan food truck themes ever:
1. Indian Street Food
Naturally, there are many meatless vegan dishes in the repertoire of Indian food.
Indian food has a lot of variety, inexpensive ingredients, and huge world-wide popularity too!
- Aloo Matar: Pea and potato curry
- Gobi Aloo wrap: Cauliflower, potatoes, red lentil hummus
- Pav Bhaji: Potatoes, tomatoes, onions, cauliflower, green peppers, green peas and spices
- Vegetable samosas
Check out #veganindianfood and #veganindian .
2. Vegan Dirty Burgers
Who can resist a great burger?
They’ve been one of the best selling food truck items for years for good reason!
And, vegan burgers have a growing cult following.
If you start a vegan food truck, make sure you bring your ‘A-Game’.
Why?
Because this is big business and it can command above-average prices!
The great news is that veggie burgers are very easy to make, and now there are a lot of vegan burger patty suppliers.
Use hashtags like these on social media when you launch your food truck too.
The key is to create fun variations on your basic burger. You’ll attract people and the extras can provide more revenue if you offer them as ‘up sells’ too.
Think of burgers offering extra fillings like ‘pulled jackfruit’, extra vegan cheese, and ‘vegan bacon’.
Beware, don’t attempt to sell something old fashioned like a ‘black bean veggie burger’ unless the flavour is truly mind-blowing or you’ll be offering super-cheap prices.
Modern mock meats and vegan alternative meats have reached a point where they’re so well known that using old veggie burger patty recipes are very risky.
How to make vegan pulled pork for your Food Truck’s vegan burgers.
3. Loaded Fries
Loaded fries are simple and easy vegan options.
You can use regular potatoes, or level-up with sweet potato or purple potatoes.
As for fillings, you have endless options! Just make sure you’re using good quality vegan cheese and sauces so you stand out from the crowd.
Loaded fries food truck menu ideas:
- vegan bacon and cheddar
- kimchi loaded fries
- Japanse stijl vegan loaded fries
Check out the hashtag #veganloadedfries for more inspiration.
4. Vegan Tacos
If you’re looking to start a vegan food stall and then work up to a food truck then vegan tacos are a great option!
With a huge variety of filling options, you’re sure to be able to offer taco takeaways that satisfy most customers.
These are popular world-wide. In the USA, they’re especially good for markets like Los Angeles, Las Vegas, San Diego, Austin and Dallas.
Vegan mexican recipe books are the best source of low-risk ideas.
Vegan taco food truck ingredient ideas:
- tofu
- seitan
- texturized vegetable protein
- quinoa mince
- mushrooms
- jackfruit carnitas
Use hashtags like these on social media when you launch your vegan taco stall or food van too.
Vegan Tacos Street Food Example
5. Vegan burritos
The vegan burrito is a versatile dish that can be packed with all sorts of plant-based delights.
Instead of beef carnitas or chicken, think pulled jackfruit or bbq tofu.
Vegan burrito food truck menu ideas:
- hail seitan burrito
- smoked tofu burrito
- walnut taco meat burritos
If you’d like reliable recipes, we recommend the Vegan Burgers and Burritos recipe book by Sophia DeSantis.
6. Vegan dogs
Alternative meat has come a long way, and now vegan hotdogs look and taste just as good as meat hotdogs.
Yours could taste even better!
For inspiration, check out these hashtags on social media:
7. Vegan kebabs
This isn’t a common option, but it could have a good profit margin.
Vegan kebabs can use a variety of vegetables, mock meats, and alternative protein ingredients on the skewer.
Plus, you can get creative with your sauces, dressing, and spices.
Add extra interest by setting up your vegan food truck to make kebabs on skewers, vegan doner kebabs, and also exotic Bahraini kebabs too!
Vegan kebab food truck menu ideas:
- bbq tofu and capsicum
- mock duck with ginger-garlic teriyaki dressing
- mock chicken with veggies and sweet chilli
For more inspiration, check out the #vegankebab hashtag on social media.
How to make exotic Bahraini Kebabs
8. Vegan Caribbean
Source: @chefpeterveggiedlight via Instagram
You’ll have bright, fun food with a fantastic soundtrack!
Start a vegan food truck with the vegan caribbean cuisine and you’ll find a world of tasty options.
Vegan caribbean is especially popular in London, Bristol and Toronto. Consider offering curry, stew, and bowl dishes.
Vegan Caribbean food truck menu ideas:
- For great inspiration, check out #vegancaribbean and #vegancaribbeanfood on social media.
- For a cookbook full of commercial quality recipes, we recommend the Caribbean Vegan by Taymer Mason.
9. Vegan grilled cheese
Source: @vegankitten via Instagram
Be careful with your profit margins if you want to start a vegan food truck with this theme.
A delicious vegan grilled cheese sandwich will satisfy most vegans and non-vegans alike.
Build your pricing to include wholesale commercial quality vegan cheese, vegan bacon, and other fillings to get the best quality offering possible. If you can, offer more than one type of vegan cheese as part of your up-sells.
Give your grilled offerings an interesting name, like melty cheddar cheese, maple bacon tempeh, sliced tomato, greens and a balsamic glaze.
Check out the #vegangrilledcheese hashtag on social media and PETA’s Vegan College Cookbook for inspiration.
10. Vegan pizza
For good reason, pizza is a staple in the food truck scene.
Vegan pizza is it’s younger, cooler sibling.
Vegan pizza food truck menu ideas:
- Vegan cheese, bbq TVP mince, red pepper, tomato
- Vegan cheese, pepperoni, tomato, spinach, olives
How to make a basic vegan pizza
11. Falafels
12. Vegan ice cream
13. Vegan Thai
Vegan Thai food truck menu ideas:
- vegan thai green curry
- pad thai tofu
- vegan thai peanut noodles
- Thai pumpkin curry
14. Mobile juice & smoothie bar
Juice and smoothie food truck menu ideas:
- Check out the #vegansmoothie and #veganjuice hashtags on social media.
- Explore ‘up-sell’ extras like vegan protein powder, greens and probiotics, spirulunia powder, tumeric powder, wheatgrass powder.
- Check out the excellent Vegan Protein Shakes and Smoothies and Deliciously Ella: Smoothies & Juices recipe books.
15. Jacket Sweet Potato
Source: @vegangem13 via Instagram
Get silly! Check out #veganjacketpotato and #vegansweetpotato on social media if you’d like examples.
Vegan jacket potato food truck menu ideas:
- thai pumpkin curry stuffed sweet potato
- sweet potato loaded with vegan chilli
- cheesy bean and caramelised onion sweet potato
16. Vegan Crepes
Vegan crepes food truck menu ideas:
- Have a look at the crepes batter recipe in the 123 Yummy Vegan Breakfast and Brunch Recipes cookbook.
- Consider banana with agave syrup as a filling, and premium priced berries fillings.
- Vegan cheese, tomato and mushrooms are a popular savoury filling.
- Check out #vegancrepes on social media for more fillings ideas!
17. Vegan Donuts
If your start your vegan food truck with donuts (also called doughnuts), vegans will drive for hours to find you!
We recommend you trial making vegan donuts using the recipe in the Incredible Plant-Based Desserts cookbook to get them just right. Then, you can branch out into new types with safety!
For glaze inspiration, browse images on social media using these hashtags:
You should use hashtags like these to promote your vegan food truck launch too.
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Frequently Asked Questions (FAQs)
How Much do Food Trucks Make a Year?
While a lot of factors impact on how much money the average food truck makes each year, the consensus seems to be equal to around $100,000 USD total income.
How can I start a food truck with no money?
Here are 14 tips on how to start a food truck with no money:
- Pre-sell products to raise money for the ingredients.
- Start selling food truck style items at a food stall, so you can save up or get finance to upgrade to a food truck.
- Start a vegan blog website and set up your socials for your marketing, and sign up to some vegan affiliate programs or become a vegan brand ambassador for extra income.
- Hire or borrow a van or food truck to start out.
- Consider sharing the costs of a market stall site or food truck van with another start-up.
- Rent or borrow your catering equipment to start out.
- Buy your first truck and equipment second hand.
- Get a zero percent interest credit card for seed finance.
- Join mobile catering facebook groups and vegan business groups to get advice from experienced professionals for free!
- Start simple, with a single minimum viable product to keep your costs down.
- Source food ‘waste’ or heavily discounted ingredients from local farmers, business and supermarkets.
- Get others involved in promoting and supporting you including friends, family, sports clubs, and your social network.
- Seek crowdfunding!
- Get a business partner or investor to help fund your start-up costs and guide your vegan food truck business plan.
What is not allowed in a vegan diet?
Vegans don’t eat fish, meat or poultry. Also, we don’t not use other animal products and by-products such as eggs, leather, dairy products, honey, fur, silk, cosmetics, wool, and soaps derived from animal products.
How do I start a vegan business? How do I open a vegan store?
If you’re considering starting a vegan business or store, now is a great time! To get you started, here are 10 helpful tips:
- Choose a niche within the vegan market.
- Identify your target market.
- Decide if you want to create and sell your own goods and/or services. You could also sell those provided by others as an affiliate, brand ambassador, retailer or on-seller.
- Prepare a business plan.
- Set up your vegan blog and website so you’ve locked-down your domains and social media handles for your business name.
- Learn how to network and start building relationships!
- Develop a brand using your own skills or get help through sites like Fiverr or Envato.
- Get creative with fundraising.
- Consider working from home, or save costs by sharing space with others if you need a public storefront.
- Find mentors!
How do I start a vegan cafe?
To start a vegan cafe, you’ll need to follow similar steps to starting a vegan food truck, business or store. (See above.)
How much does it cost to open a vegan restaurant?
According to a survey, the median cost of opening a restaurant in the USA is about $3,046 per seat ($275,000). This doesn’t include buying the property. Starting a vegan food truck is much cheaper!
Vegan food trucks near me
The best way to find a vegan food truck nearby is to search using Happy Cow.
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Social Media Hashtags and Tips
Also, don’t forget to use related hashtags on your social media including:
Use a program like Canva design click-worthy social media posts and videos to match your marketing and hashtags. You can schedule your content in advance using a platform like Sprout Social, which is one of the best.